What: The retailer is partnering with Black Owned Everything, a marketplace promoting the work of Black-owned businesses in fashion and beauty, and its founder and celebrity stylist Zerina Akers.

Why it is important: At a time when Nike is willing to be more DTC-oriented, the collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands, displayed in the Nordstrom x Nike spaces.

Simultaneous with the online presence of the collection, Black Owned Everything merchandise will also be available at four Nordstrom x Nike pop-ups in US-based Nordstrom stores.

Nordstrom x Nike Presents Black Owned Everything by Zerina Akers