Nordstrom has acquired BevyUp, a digital start-up which allows shoppers to share information with each other and browse items together online. It also gives the opportunity to sales associates to communicate with each other on the back end. Nordstrom has also bought MessageYes, which offers brands the opportunity to text their customers, leveraging artificial intelligence and integrated payments. Nordstrom will use it to send customers more personalised notifications. Nordstrom acquired HauteLook, a members only shopping website, in 2011.