No sweat: tracksuits become lockdown fashion

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Apr 2020
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No sweat: tracksuits become lockdown fashion
No sweat: tracksuits become lockdown fashion


Traditionally, tracksuit bottoms have been the enemy of fashion. But lockdown has brought change. Last week, Anna Wintour, Vogue editor in chief, stunned many fashionistas by posting a photo of her work-from-home outfit: a Breton top and joggers. According to the tracking firm Edited, sales of sweatpants are up 36% compared with the same period in 2019, while searches have increased by 2,000% since last March on influencer platform Liketoknowit.com. The pandemic has softened towards the tracksuit bottom; elevating it to the work-from-home trouser of choice. "Most people just want an easy, quick choice in these times. They have become the new jeans-and-nice-top," explains fashion stylist Bianca Nicole.

But not everyone is convinced. Last week, Adam Tschorn, deputy fashion editor of the LA Times , wrote an impassioned plea against the rise of the tracksuit bottom in our work-from-home environment. The popularity of the jogging bottom has prompted questions about our postcoronavirus workwear: will we be trading our pencil skirts and chinos for something with an elasticated waist?


Full article: no sweat, tracksuits become lockdown fashion


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