Nissan’s experiential car showroom of the future

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Aug 2020
 |  
The Drum
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Nissan’s experiential car showroom of the future
Nissan’s experiential car showroom of the future

In a move to offer customers experience, Japanese car manufacturer Nissan opened an interactive entertainment car showroom dubbed the Nissan Pavilion in Yokohama. The space features variety of experiential content showcasing Nissan’s technology. An experiential video allows visitors to feel what it is like to drive a Nissan Ariya, the brand’s newest electric vehicle, through the city.

There’s also an interactive cafe in the facility with tables displaying nutritional information of any dish placed on the table.


Read full article by The Drum below


Inside Nissan’s experiential car showroom of the future

video: Nissan Pavilion in Yokohama