Nike’s metaverse welcomes 21 million visitors
What: The Nikeland metaverse hosted by Roblox has gained huge popularity despite rumours that digital worlds of this kind are losing steam.
Why it is important: Launched in November 2021, the Nikeland metaverse is a symbol of the continued interest consumers have in experiencing brand universes within gaming platforms as the space has already welcomed 21.6 million visitors.
Nearly 119,000 Roblox players have saved the space in their favourites folder.
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