What: Nike Korea is looking to depose resellers by cancelling orders if there are indications of intent to resale, along with new terms and conditions.

Why it is important: Nike is pushing for greater direct-to-consumer operations, having cut ties with several retailers while warning that greater restrictions would follow should resellers continue to acquire limited edition sneakers only to sell them for huge profits on platforms such as StockX.

The issue at hand appears to be the way resellers purchase the shoes; frequently using bots to speed through e-commerce transactions faster than manual check-outs. Ultimately, Nike customers miss out on purchasing while resellers profit.

Econotimes reports that the adjustment of terms and conditions is likely to have a greater influence on traders rather than resale between individuals. For now, it is unclear if other countries will follow Nike Korea's path.

Nike looks to ban resellers