In a move to reinforce its ‘direct-to-consumer’ offense strategy, Nike will no longer sell to nine major wholesale accounts, including US department stores Belk and Dillard’s. Nike plans to ramp up investments in e-commerce and technology, as well as open up to 200 new smaller-format, digitally enabled stores. The brand said in a statement: “[…] As part of our recently announced Consumer Direct Acceleration strategy, we are doubling down on our approach with Nike digital and our owned stores, as well as a smaller number of strategic partners who share our vision to create a consistent, connected and modern shopping experience.

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Nike Will No Longer Sell to Zappos, Dillard’s & These Big Retailers