What:  Nike adds more digitally-enabled store concepts to its portfolio with Nike Rise in Seoul South Korea.

Why it is important:  Nike's approach has become characterized by an ecosystem of digitally connected stores, as the retailer shifts to a model that prioritizes its own stores and digital channels over wholesale.

Nike's neighborhood-focused, hyper-local Nike Live concept is already an important component of the company's retail fleet, with plans for up to 200 small-format stores in the future. The retailer's flagship House of Innovation concept, which includes lots of digital and customization features, has expanded to three locations: New York, Shanghai, and Paris (with Paris opening just last summer). Nike hopes to harness the technology and data to offer a personalized experience tailored to each city and each customer.

The retailer is launching a fuller expression of the Nike Rise concept in Seoul, South Korea, on 19th of August.

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