What: Ballantyne’s CEO explores the reasons why the company is thriving

Why it is important: Department stores remain a valid format, especially in specific, closed, markets

Ballantynes, a New Zealand department store established in 1854, has defied the decline of traditional department stores by adopting unique strategies. CEO Maria O'Halloran attributes the store's success to its focus on innovation, customer experience, and maintaining traditional values. Ballantynes has expanded its presence through partnerships, such as bringing British brand Seasalt to New Zealand, and opening smaller stores like Ballantynes Select. The company emphasizes the importance of retail diversification and experiential shopping, hosting events and fashion shows to engage customers. Despite challenges faced by the department store sector, Ballantynes remains profitable and continues to grow, setting an example for others in the industry.

New Zealand department store Ballantyne’s CEO on dodging the department store apocalypse