What: Nordstrom’s new men’s  and women’s stores are attracting locals and tourists alike.

Why it’s important: Nordstrom is finding success in New York City with its first men’s-only unit and a two-floor women’s store.

Thanks to these new buildings, the stores were able to settle in as they wished and set up all they needed to be attractive, unlike their competitors, whose buildings are now old and out of date.

The men’s store set the tone as it opened 18 months earlier than the women’s store on 225 West 57th Street, and customer response has been strong.

Regarding the women’s store, it offers more than 100 brands and 16 shops, including a Lipstick Finder to try on 400 colours through augmented reality, a Fragrance Finder interactive quiz to narrow down the perfect scent, a Beauty Stylist Virtual Mirror to try out makeup looks, and more.

To celebrate their breakthrough, the store is planning a block party on Oct. 23

New Yorkers Embrace Nordstrom’s Women’s, Men’s Stores