What: Innovation in catalogue-based search shopping has created a new application combining elements from Pinterest, Instagram, and Farfetch.

Why it is important: The goal of the app is to connect brands, shoppers, and tastemakers for a new kind of shopping experience.

Sept follows a fashion marketplace model similar to other digital shopping apps but lets users interact with each other by sharing their shopping baskets, purchases and wishlists. For now, Sept’s biggest demographic is the Middle East, a market that engages heavily on social media. Al Dhaen, the creator, focuses on building the brand by bringing together macro- and micro-influencers to connect with customers via special activations which are promoted on other social media platforms.

To date, Sept works with 70 different brands and includes vintage luxury products in partnership with The Luxury Shopper, a personal shopping and product sourcing service that’s available to all users.

New shopping app Sept