New CEO at Debenhams
News
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May 2016
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Sergio Bucher, currently vice president at Amazon Fashion Europe, has been named chief executive officer of the British department store Debenhams.The UK group said Bucher will join in October, succeeding Michael Sharp who will step down from the board on June 24.
Bucher has served as vice-president of Amazon Fashion Europe, since 2013. Prior to that, he was the general manager, retail and e-commerce worldwide at Puma. He has also held retail roles at Nike and Inditex where he led the start-up of its lingerie retail brand Oysho.
