What: Marketing is oriented to better resonate with customers.

Why is it important: The department store favours local by paying tribute to the city.

As life in New York finally starts to normalize, Bergdorf Goodman’s pre-fall campaign embodies several of the city’s landmarks, communities and unique energy.

The campaign, called “It’s a New York Life,” offers content across Bergdorf’s digital platforms including bg.com, social media and paid social. There also will be activations and programs expanding the theme through the summer.

For Pre-fall, Bergdorf Goodman Tributes N.Y. Life