What: Netflix is planning to open physical stores across the globe by 2025, offering restaurant areas, souvenir shops, and immersive shows.

Why it is important: The move towards physical stores is seen as a logical strategy to further engage fans and expand the Netflix brand.

These stores, called "Netflix Houses," aim to promote Netflix content and provide a mini-Disneyland-like experience. The platform has previously opened pop-up stores and immersive experiences inspired by its series, but these new stores will be permanent establishments. Currently, only two stores are planned in the United States, but more will appear in major cities worldwide. The restaurants in these stores will offer dishes inspired by Netflix series and upscale culinary experiences.

Netflix to open permanent physical stores