What: Netflix mixes content and retail by opening an online store selling merchandise from its shows

Why it is important: Keeping culturally relevant is key for IADS members, this is the reason why IADS introduced to some of them the Emily in Paris opportunity with Netflix and Viacom earlier this year.

Netflix launches an online store to sell limited-edition items from its shows (the article mentions Stranger things and Lupin), first in the US and then worldwide. This will be an additional source of revenue for Netflix, which used to sell its products through Target and Walmart in the US so far.

This is another step in mixing content with related merchandise and proposing shoppable entertainment. We believe at IADS that our members should watch this new trend, since it is parallel to, and not replacing, livestream shopping.

Netflix Shopping Is Now a Thing (WWD)

Netflix and shop Online store offers limited-edition merchandise (Fashion Network)