What: The retailer is hosting a pop-up café and shop at Sotheby's on London's Bond Street until 9 September.

Why it is important: After Matches Carlos Place’s hybrid retail space, Net-a-porter’s initiative represents a new e-commerce venture into physical shopping.

The pop-up coincides with Sotheby’s “Life Is Beautiful” sale, celebrating all things luxury and craftsmanship. Its London edition includes rare sneakers, fine jewelry and watches, sought-after Chanel and Hermès handbags and original movie posters.

Net-a-porter has created a fashion exhibition-cum-shopping space next to the the “Life Is Beautiful” exhibition, featuring an edit of its fall 2021 collections, which embraces the same themes of timeless craftsmanship and feel-good luxury. The collection on show features mega brands like Bottega Veneta and Loewe but equally, plenty of pieces from independent British names, from Molly Goddard’s larger-than-life tulle skirts, to Simone Rocha’s ruffled leather jackets, and David Koma’s signature form-fitting cocktail dresses. The retailer’s new homeware edit is also on display.

To mark the launch and London’s social calendar coming back alive, Net hosted a cocktail at Sotheby’s and its fleet of personal shoppers will be setting up shop at the auction house for the week to welcome shoppers for physical appointments.

Net-a-porter Partners With Sotheby’s