What: Nelly Rodi has written a book called "Quelques saisons d'avance", chronicling the emergence of trend forecasting in the 1960s and 1970s.

Why it is important: "Quelques saisons d'avance" by Nelly Rodi preserves the memory of trend forecasting and educated future generations about its significant role.

The book explores the relevance and future evolution of trend forecasting in the fashion industry. Rodi shares her personal journey from Algeria to France, her internship at Prisunic, and her connections with fashion figures like André Courrèges and Jean-Paul Gaultier.

She aims to preserve the memory of trend forecasting agencies and their role in predicting fashion trends. She believes that the immediacy of influencers and fast fashion can disconnect from the true purpose of trend forecasting, which is to inform brands about societal trends. While acknowledging the possibilities AI offers, Rodi emphasizes the need for the human element in creating emotional connections.

The 286-page book, published by Bouquins, is priced at EUR 21 and will be released with a signing at the Première Classe trade show in Paris’ Tuleries Garden on Friday September 29th.

Nelly Rodi pens history of trend forecasting