Digital sales at Neiman Marcus already account for 36% of the total sales of $4.7bn in the last fiscal year. CEO Geoffroy van Raemdonck claims that this figure can quickly be increased to 40% and says that he can imagine that the balance between digital and brick and mortar sales will eventually reach 50-50. Neimanmarcus.com is currently being "re-architectured" to be finished by July. The aim of the company's Digital First strategy is to bolster luxury services online so that they emulate the in-store experience; achieve greater product innovation and differentiation; and re-platform Neiman Marcus Group's websites to deploy different kinds of software for greater flexibility interacting with customers. All four sites (neimanmarcus.com, bergdorfgoodman.com, mytheresa.com and Horchow.com) experienced double-digit gains during the last quarter.