Neiman Marcus’ Spring campaign celebrates optimism
What: Neiman Marcus launched its 2022 spring campaign called “Looking Forward, Forward Looking.”
Why is it important: Exuding optimism, the campaign has a strong point of view, promotes glamour and travel, and is digitally driven.
“Looking Forward, Forward Looking” incorporates anticipation for a season of celebration marked by a resurgence of engagements, weddings, birthdays and graduation parties as COVID-19 cases generally decline in the U.S.
It’s a digitally-led campaign where video and social media are key, though there are new visuals, lots of color and graphics, digital and print advertising, and Neiman’s stylists are ready to engage with customers in spring.
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