What: Neiman Marcus Group creates two new roles geared to accelerate its growth and transformation efforts.

Why it is important: Neiman Marcus is focusing on strengthening its omnichannel capabilities and continues to invest in technology, stores, and supply chain.

Neiman Marcus has named Nabil Aliffi as chief brand officer and has promoted Stefanie Tsen Ward to chief retail officer.

The new roles were created in hopes to accelerate the group’s growth and transformation, which focuses on omnichannel capabilities. The company, through its partnership with Farfetch, is also planning to launch its Bergdorf Goodman website internationally this year.

The speculation that Neiman Marcus Group wants to initiate an initial public offering continues to grow as the business accelerates. If not, there could be an attempt to sell the business to another retailer or private equity firm, in which this new strong management team would help to market the company for a sale.

Aliffi, who was previously the global chief creative officer of Soho House and Co, will become the “creative force” of the brand and be responsible for bringing a cohesive voice and elevating customer touchpoints. Tsen Ward will be working alongside Aliffi as chief retail officer. With the responsibility of elevating 36 Neiman Marcus stores, she will help enable the store’s 3,500 sales associates to provide the best customer service and accelerate Neiman’s integrated retail strategy.

Neiman Marcus pumps up senior ranks