What: Neiman Marcus partnered with women-founded NFT project 'Boss Beauties' to unveil Neiman's co-founder NFT among the new "role models" collection on International Women's Day.

Why is it important: In honor of Women's History Month, Neiman Marcus, a woman co-founded luxury retailer, announced new activations and initiatives to support the next generation of women leaders through partnerships with both Runway of Dreams and Boss Beauties.

The new "Role Models" NFT collection, is designed to share the story of women who have shattered the glass ceiling throughout history and inspire the next generation of women and girls. The assortment featuring 25 one-of-a-kinds NFT's will be launched March 9-12 on OpenSea and includes an NFT of Neiman Marcus co-founder Carrie Marcus Neiman alongside other female leaders such as Ruth Bader Ginsburg, Katherine Johnson, and Frida Kahlo.

Neiman Marcus partners with NFT Project 'Boss Beauties'