What: Streamed live from a private suite, some actress hosted a White Elephant party. Before the event, each guest received a party-in-a-box with game instructions to participate in the party.

Why it is important: Dedicated to selected guests, the event was accessible both online and in store.

During the game, party guests were able to preview and win some of Neiman Marcus' gifts that were also available for purchase. In addition to the assortment featured in the White Elephant party game, Neiman Marcus Style Advisors were personally available to offer hand-picked product suggestions.

Neiman Marcus extended the event across all 37 stores as select customers were invited to join the luxury retailer for exclusive, invite-only White Elephant parties hosted in their gifting suites and private restaurant spaces.

Neiman Marcus Hosts The Ultimate White Elephant Party