What: The campaign touches every marketing channel in order to broadcast far and wide its offerings — a spread of 40 new luxury and emerging brands — and services — its digital style advisors.

Why it is important: The department store intends to convince shoppers it is still a preeminent luxury retailer.

Nearly one year after Neiman Marcus emerged from bankruptcy, the American luxury department store is “reintroducing” itself to customers — hoping to reach them in their homes, online and perhaps most importantly, in stores.

The retailer’s homepage will be redesigned to encourage shoppers to discover its new brands; while email marketing will help double down on the messaging while encouraging purchases. Neiman Marcus will also run ads on streaming services like NBCU and YouTube.

In addition to its new look, feel and commercial tone — and perhaps as a means to retrain consumers’ eyes in its direction — Neiman Marcus will resurrect its editorial publication, The Book, a 95-year-old magazine that will include 200 pages of images and interviews with designers like Gabriella Hearst and Virgil Abloh.

Neiman Marcus ‘Reintroduces’ Itself to Customers In New Campaign 

Neiman Marcus press release