What: Lisa Aiken, Neiman Marcus’ fashion and lifestyle director swung by Neiman’s San Francisco flagship for an in-store luncheon for clients on Thursday, complete with a fashion presentation.

Why is it important: Neiman Marcus plans on evolving as a luxury lifestyle platform. Part of that mission is to unite its physical stores, online shopping, and remote sales via its clienteling technology.

Aiken described it as “one business, one ecosystem that our customer lives in,” she has exclusive projects and collaborations that stretch across digital and stores, including an upcoming project for private clients in San Francisco, in collaboration with Prada.

Neiman Marcus’ Lisa Aiken stops by San Francisco