Neiman Marcus launches youth-centric Luxe Lab

Neiman Marcus is bringing a new, youthful space to select stores and online that will feature the work of a dozen emerging fashion designers. The mix will be housed in a "boutique-like" space called the Luxe Lab, within Neiman's fine apparel areas. Designers in Luxe Lab will be merchandised in a way to encourage shopping across brands, for mix-and-match styling, and to present " key pieces to round out closet essentials," Neiman Marcus' said. In the first assortment, available in 14 Neiman Marcus stores, a handful of the items are exclusive to the retailer, from brands such as Nour Hammour, Atlantique Ascoli, Simone Rocha and Magda Butrym among others. The new project is another attempt for the department store retailer to attract younger customers in-store.
