What: Neiman Marcus has partnered with Balmain to create a special pop-up store displaying the luxury brand's collaboration with Barbie.

Why is it important: The exclusive experience is a celebration of Neiman Marcus' 10-year relationship with Balmain, being the luxury multi-brand retailer with the largest assortment of the French fashion house's collections worldwide.

Neiman Marcus customers will be able to enjoy weekend activities including a live DJ set, a custom cotton candy machine and photo opportunities in a life-sized Barbie doll box at the Neiman Marcus NorthPark location in Dallas, Texas.

The pop-up mimics the iconic Grand Palais in Paris, where customers can sit on Parisian benches and interact with the limited-edition collection in a garden similar to the famous Tuileries gardens.

The limited-edition collection plays with new spins on familiar Balmain signatures, including the house's iconic marinière and mesmerizing Labyrinth pattern. There will also be new takes on iconic designs recently introduced, each slightly adjusted to reflect the modern Barbie aesthetic, while never veering away from Balmain’s atelier standards.

The collection will be available online at Neimanmarcus.com and in select Neiman Marcus stores.

Neiman Marcus launches exclusive Balmain X Barbie pop up experience