What: Neiman Marcus leverages its notoriety to launch emerging designers’ debut collections.

Why it is important: An astute way to create content by supporting creation (and take credit from it) without going into the hurdles of managing a whole private label.

Neiman Marcus has contributed to launching new labels for the past 115 years, by helping emerging designers. This year, they launch Salon 1884, a women’s RTW line designed by American artist Andrea Mary Marshall. The name is inspired by the title of a painting from John Singer Sargent and offers a retro look to customers.

Products are made in New York’s Garment district and made with environmentally friendly materials. The collection is sold in exclusivity at Neiman Marcus online and offline channels.

Neiman Marcus launches a new brand, Collection 1884