Neiman Marcus has integrated Alipay into the payment system of all Neiman Marcus, Bergdorf Goodman and Neiman Marcus Last Call stores across the US. It will also be offering Alipay online. Alipay is being deployed as a way to offer a convenient payment option for its luxury customers.

Over two thirds of Chinese tourists use their smartphones to make purchases while travelling. According to one survey, 60% of retailers said sales and foot traffic increased after they started offering Alipay as an option. It is also the case that alternative and flexible payment options are being embraced by Millennials globally.