What: Neiman Marcus recently hosted a Bejeweled Ball at the Hotel Swexan in Dallas, showcasing USD 140 million worth of gems to dazzle top jewellery clients and boost holiday sales.

Why it is important: The Bejeweled Ball created an intimate atmosphere for clients and brands to interact while showcasing the luxury jewellery offerings available at Neiman Marcus.

The Bejeweled Ball was the first of 500 events to be held at Neiman Marcus stores nationwide across different categories. The event marked the beginning of the holiday season and showcased the breadth of jewellery assortment available at Neiman Marcus. It featured six high jewellery vendors, including Assael, Bayco, Boucheron, Chopard, Margot McKinney, and Paul Fisher. Each vendor presented a table of pieces and offered a larger selection of merchandise in a hotel suite.

Neiman Marcus hosts Bejeweled Ball, high jewellery sales event