What: The Neiman Marcus Group has reinvented its company culture to drive its technological transformation and revolutionise luxury retail experiences.

Why is it important: NMG is focused on nurturing a growth mindset in all employees across the company to accelerate its digital and cultural transformation. NMG has strategically identified digital investments and enhancements as one of its greatest opportunities, dedicating over USD 600 million to technological, store and supply chain investments.

Following the recent USD 200 million minority common equity investment from Farfetch, NMG has begun adopting the platform’s technologies to power the Bergdorf Goodman website and mobile app. As a result, there has been a focus on upskilling its employees to work with in-house digital selling tools, including the “Connect” remote selling platform powered by Stylyze.

An important element of the profitable and sustainable growth strategy is instilling a growth mindset to revolutionise luxury experiences. Fashion is highly volatile, and fast-paced decisions are made every day that gives a chance to better serve the customers, so it’s a journey of constantly being better, learning from mistakes.

NMG is focused on multiplying the right decisions made daily so that each day they better serve customers. They recognise that everyone’s way of working and family needs are different. Therefore, most corporate associates can choose where, when, and how they work. The NMG WOW “our Way of Working” prides itself on recognising the uniqueness of everyone and empowering them to work differently.

Neiman Marcus Group is nurturing a growth mindset