What: “Make the Moment” is the theme for Neiman Marcus’ holiday campaign.

Why it is important: Neiman Marcus will also launch a ski category in select stores along with its 360-degree campaign encompassing advertising, in-store visuals, special events, social media, digital content, video, email and the group’s popular Christmas Book catalogue.

The front of the Christmas Book includes augmented reality to place your face on the cover of the catalogue or virtually present the Neiman Marcus Christmas tree in your home or office. It features 260 luxury fashion and accessories brands. The products range from holiday decorations to fantasy gifts in the seven-figure price range. It continues to follow the new positioning of “Live Your Luxury” by taking the traditional Christmas tropes and twisting them in unconventional ways to show greater inclusivity.

Neiman Marcus’ Christmas campaign