What: The department store has partnered with Hypebeast to launch the first-ever shoppable, virtual showroom featuring exclusive footwear from 11 luxury brands.

Why it is important: Neiman Marcus is experiencing growth in the luxury business overall with men's as one of the standout categories. Launching as part of its fall campaign, dubbed 'Re-Introduce Yourself’, the online campaign concept gives Neiman Marcus shoppers and Hypebeast readers access to an elevated e-commerce experience that reimagines remote shopping.

The virtual showroom is described as “a convergence of online shopping and editorial storytelling,” and features top brands in footwear: Alexander McQueen, Balenciaga, Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Maison Margiela, Moncler, Off-White, Versace and Giuseppe Zanotti.

Each brand designed one-of-a-kind styles exclusive to Neiman Marcus for the initiative. For the launch, the 11 styles are set to be released exclusively on Neimanmarcus.com. Additionally, select styles will be available at all 37 Neiman Marcus stores, where style advisors will be prepared to offer their distinctive luxury sales services.

Neiman Marcus And Hypebeast Launch First Virtual Showroom