Nearly 3 of 4 chinese shoppers willing to switch to sustainable brands
What: 75% of Chinese customers are asking for sustainability
Why it is important: Today, they demand sustainable brands. Will they be asking for sustainable luxury stores when travelling in the future?
According to a study conducted by KPMG, 74% of Chinese customers are willing to switch to sustainable brands, and this trend is even more important among younger customers (below 34).
Nearly 3 of 4 chinese shoppers willing to switch to sustainable brands
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