Myer to try outlet format

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Jun 2017
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Myer to try outlet format
Myer to try outlet format


Myer department store of Australia is testing an outlet format in Frankston, 50km from Melbourne. Modelled on the Nordstrom Rack idea, it is a channel for unwanted stock from surrounding flagships as well as offering a selection of specific merchandise. The dominating colour is yellow, and the name is "Myer Clearance". The idea is also to support the standards of the premium stores. Myer has plans for one such store for each state.