What:  The first international location for the London-based multi-brand retailer.

Why it is important: Physical retail and wholesale operations are still strong enough for businesses to expand internationally. There is also an global appetite for specific concept-stores which is only growing now that customers are eager for physical experience to differentiate from online.

Machine-A, the London-based multi-brand luxury retailer has announced its first venture out of the UK by opening a location in Shanghai in September.

The store, planned to span over 245 sqm, will host Raf Simon’s first direct to customer location in the country. They also stock names such as Maison Margiela, Rick Owens and Comme des Garçons.

Multi-brand boutique Machine-A to open a location in China 

IADS SHANGHAI City TOUR