What: Muji teams up with JD to enter new categories.

Why it is important: It is not the first time that both companies collaborate, as Muji already opened a store at JD headquarters dedicated to its employees, in Beijing.

Muji has entered the fresh food industry by launching a partnership with JD’s Seven Fresh in Shanghai under a joint-venture agreement. The collaboration gives birth to a hybrid format in Shanghai, with Muji products range including food products including ramen or oatmeal, alongside the more traditional home, fashion, and personal hygiene products, through a Seven Fresh shop in shop located within the store.

Muji launches fresh food concept