What: Mugler has partnered with French blockchain specialist Arianee to introduce digital product passports for their Spiral Curve 01 and 02 bags.

Why it is important: The collaboration aims to establish a direct and personalized relationship with customers.

These digital passports will provide authentication, traceability, and digital engagement platforms for users. Owners can register their bags by scanning a QR code, allowing for ownership validation and historical tracking. The digital passports also offer behind-the-scenes content, event invitations, and early access to sales.

The European Commission's requirements for digital product passports, including information on product composition and sustainability, are expected to be implemented from 2026.

Mugler teams up with Arianee for digital passports in bags