What: OpinionWay and IloveRetail.fr conducted surveys listing the main expectations for website and marketplace portals that consumers prioritize.

Why it is important: The surveys list the highest ranking features for customers ranging from the possibility to return in-store to the possibility of a ‘one-click’ payment, generating a ranking of the best store portals for fashion, beauty and accessories.

Un-surprisingly, 87% of respondents said that security of payments comes first, ahead of costs, delivery times and methods, return conditions, store list and preferred store memorization. The option for a one-click payment was only considered useful by 63% and 31% of respondents.

The top sites ranked per their categories were: Kiabi, Louis Vuitton, Sephora, Decathlon, Histoire d’Or, and Marc Orian.

Most popular beauty & fashion ecommerce features