What: Comparing to last year, the retailer developed its capabilities to sell Chugen (July gift season) online, developing more omnichannel solutions to drive sales and manage traffic.

Why is it important: Thanks to new omnichannel solutions, Chugen’s season debut is promising at Isetan Mitsukoshi.

Isetan Mitsukoshi’s online Chugen shopping services make product videos available after scanning QR codes. In order to manage traffic in a responsible manner, the retailer also adopted a system in which customers can book appointments via a smartphone app to pick up gifts.

Department Stores Beef Up Efforts to Sell Chugen Online