What: Replicating what has already started in Brazil, Shein is going through a second stage in Mexico.

Why it is important: Shein hopes to boost its production and optimize its logistics business in parallel through small local factories that can be incorporated into its business scheme.

The strategy is to invest in training so that Mexican manufacturing plants reproduce the products it sells on its e-commerce platform, just as it has done in Brazilian territory where it already has 200 partner factories.

Without specifying locations and dates, the president of Shein Latin America announced that this next step will take place soon, probably before 2024.

Mexico is a key piece in Shein’s strategy in Latin America