Mexico establishes itself as the fourth country with the highest growth in e-commerce worldwide in 2022
What: The Mexican Association of Online Sales revealed that the fashion industry had an outstanding performance in Mexico, with sales of 528 billion pesos and becoming the fourth country with the highest growth in e-commerce.
Why it is important: Mexico was the top country in e-commerce growth outside of Asia and exceeded 2019 performance, with sales almost tripling in 2022.
Digital sales represented 13.4% of total retail sales in the country with 63 million online shoppers in Mexico. Additionally, Mexicans are embracing omnichannel as the new normal with 9 out of 10 reporting they interact with online and physical stores.
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