What:  A Mexican retailer accepts payments in Bitcoins and grants 20% discounts when purchases are paid via this cryptocurrency

Why it is important:  Whatever their opinion on Crypto, retailers need to look at what is going on and adapt, including by seeing this method of payment as the latest one needed in the rooster of payment methods they offer to their customers.

Grupo Elektra, which retails a variety of goods in Mexico and Latin America including electronics and home appliances, announced last December that they were accepting payments in Bitcoin, through a US-based platform, BitPay.

Any payment made with Bitcoin will generate a 20% discount on the purchase amount.

Mexican-based retail group Grupo Elektra accepts payments in Bitcoin