What: Gaming and NFTs represent a EUR 50 billion opportunity according to Morgan Stanley.

Why it is important: The metaverse can offer luxury brands exposure to teenage customers, and male customers, who currently account for only 30% of luxury purchases. It could represent 10% of luxury’s addressable market by 2030.

Morgan Stanley sees NFTs and social gaming, which includes concerts, as the most attractive near-term opportunities.

Gaming collaborations are “more advanced in their ability to generate revenue and a wider halo effect for the industry,” while NFTs are more profit-generating. The former is seen representing 40% of metaverse revenues, but only 20% of profits by 2030, the report says.

The Metaverse Is Seen as a Mega Opportunity for Luxury Brands