What: French jeweller Mellerio, the world's oldest independent jewellery house, is expanding into the U.S. market with a debut at Bergdorf Goodman.

Why it is important: This move marks a significant step in Mellerio's strategic repositioning and expansion efforts, aiming to capture the American luxury consumer market with its rich heritage and unique jewellery collections.

After a period of strategic repositioning, Mellerio, a prestigious French jewellery brand established in 1613, is venturing into the U.S. market with its 'Color Queen' collection at Bergdorf Goodman's flagship in New York. This collection, which showcases a blend of tradition and modernity through gemstone-rich accessories, signifies Mellerio's commitment to expanding its legacy and craftsmanship to the American audience. Laure-Isabelle Mellerio, the brand's president and artistic director, alongside general manager Christophe Mélard, highlighted the importance of this launch as a natural progression given the brand's growing American clientele. The partnership with Bergdorf Goodman, a symbol of luxury retail in the U.S., aligns with Mellerio's long-term vision of reintroducing its distinctiveness and exclusivity to the American market. The 'Colour Queen' collection draws inspiration from the Renaissance and Marie de Médicis, emphasising the harmony of stone colours and intricate craftsmanship. Mellerio's unique position in the luxury jewelry market is attributed to its unparalleled history, family resilience, and timeless appeal. With aspirations to win over American consumers gradually, Mellerio aims to reestablish its prominence in the U.S., targeting key cities and relying on strong ambassadors to spread its legacy.

Mellerio expands to the US with Bergdorf Goodman debut