What: Dillard’s has inked a new partnership for their credit card program with Mastercard

Why it is important: so you thought that credit card programs were out of fashion and useless?

Mastercard has entered into a partnership to offer a credit card program for Dillard’s department store customers. The arrangement involves Citi purchasing Dillard’s existing credit card accounts and Mastercard becoming the exclusive payment network for the program. This program will feature both a co-branded Mastercard and a private label credit card.
The new credit card program is scheduled to launch in late summer 2024 for new applicants. The transition of existing accounts to Citi is expected to occur in the fall of 2024. Dillard’s, headquartered in Little Rock, Arkansas, operates around 280 stores in 29 states, but lacks a retail presence in the Northeast.
Dillard’s President Alex Dillard expressed confidence in this partnership, emphasizing the importance of providing premium credit services and first-class cardholder experiences to their customers. This collaboration is expected to enhance customer care at Dillard’s through the provision of quality credit options.

Mastercard in new partnership with Dillard’s department store chain