What: Martine Rose, in her role as Clarks' first-ever guest creative director, has launched a debut collection showcased in an experiential pop-up at Selfridges' Corner Shop, designed to evoke nostalgia and comfort reminiscent of the 1980s.

Why it is important: This collaboration not only introduces Rose's unique take on Clarks' classic styles but also aims to rejuvenate the brand's mid-market segment, blending traditional craftsmanship with contemporary design and engaging customers in a novel retail experience.

Martine Rose has transformed Selfridges' Corner Shop into a series of retro bedrooms for her debut collection with Clarks, where she serves as the brand's inaugural guest creative director. The pop-up, designed by Polly Philp, aims to recreate the comfort and familiarity associated with Clarks in the 1980s, inviting customers to experience the collection in a homely setting.

The collaboration highlights Rose's ability to draw people into immersive scenarios, a trait evident in her fashion shows. The pop-up features new shoe designs, exclusive merchandise, and a foot-measuring service, harking back to many people's first experiences with Clarks. This service aims to evoke a sense of bespoke luxury, a hallmark of the brand's customer experience.

Rose's collaboration with Clarks is driven by a genuine synergy between her creative vision and the brand's ethos. Clarks, deeply rooted in UK and Jamaican culture, presents an ideal partnership for Rose, who aims to bring attention to the brand's extensive yet underappreciated mid-market range. By reimagining classic styles with modern twists, Rose seeks to inject fresh energy into Clarks' evergreen items, such as men's brogues, women's heeled loafers, and walking sandals.

The Martine Rose x Clarks collection, featuring reimagined classics in vibrant colors and unique designs, will debut at Selfridges before traveling to other global destinations. This collaboration represents a strategic effort to enhance Clarks' brand appeal and connect with a broader audience through innovative design and engaging retail experiences.

Martine Rose takes over Selfridges’ Corner Shop with Clarks