What: Marquette, a lifestyle concept store gathering DNVBs and designed for shopping centers, is planning to expand its presence with four new store openings in 2024, targeting a total of ten stores by the end of the year. The store features a vibrant and colorful layout and offers products from web-born brands (DNVBs) and other trendy brands across various categories like fashion, beauty, and leisure.

Why It Is Important: In the wake of Showfields collapse in the US, Marquette's expansion reflects a successful adaptation of the retail model, integrating online-born brands into physical shopping centers and diversifying its product range beyond DNVBs.

Originating from a collaboration between Digital Native Group and Carmila (Carrefour group), Marquette opened its first store in 2020 and has since grown to six locations in France. Marquette growth strategy not only enhances the mall experience by introducing unique and sometimes lesser-known brands but also demonstrates the viability of a consignment sales model in the retail sector. With plans for e-commerce and potential home delivery services in the future, Marquette is said to already be profitable.

Marquette, a new French concept dedicated to DNVBs