What: Marks & Spencer will stage a see now, buy now womenswear and menswear show at London Fashion Week to mark its 100-year anniversary and promote its international fashion expansion.
Why it is important: M&S’ London Fashion Week debut shows how heritage retailers are using cultural visibility, shoppable formats, and international partnerships to modernize their fashion positioning.
Marks & Spencer will join the London Fashion Week calendar in September with a see now, buy now show featuring womenswear and menswear. The event will mark the retailer’s 100-year anniversary and give the British high-street brand a more prominent global fashion platform as it expands beyond its home market. The fall collection will be available immediately online, in M&S flagship stores in the U.K., and in selected international markets. The move follows the retailer’s recent push into the U.S. through Nordstrom, where selected womenswear from Per Una, Collection, and other in-house labels is sold online and in 30 stores. M&S has also entered Australia through a wholesale partnership with David Jones. Chief executive Stuart Machin described the show as a milestone for M&S fashion, while British Fashion Council CEO Laura Weir framed it as an example of how fashion can engage audiences beyond the runway. The show also strengthens London Fashion Week’s September calendar alongside Alexander McQueen and Mulberry.
IADS Notes: M&S’s London Fashion Week debut reflects a broader shift in heritage retail, where established brands are using partnerships, cultural platforms, and milestone moments to accelerate relevance beyond their domestic markets. It’s Nordstrom’s launch, reported by WWD in March 2026 and David Jones partnership, contextualised by Inside Retail in July 2025, show how M&S is pursuing international growth through lower-risk wholesale collaborations rather than standalone stores, allowing it to test demand while benefiting from local retail expertise. The move also echoes Topshop’s Liberty partnership, reported by Fashion Network in August 2025, which demonstrated how British fashion names can use prestigious settings to rebuild visibility and credibility. By staging its first London Fashion Week show during its 100-year anniversary, M&S is also following a wider department store playbook seen in Liberty’s anniversary campaign, reported by Fashion United in October 2025, and Nordstrom’s anniversary campaign, reported by Press Release in February 2026, where heritage is transformed into a commercial and experiential platform designed to deepen loyalty, attract attention, and connect legacy with contemporary retail ambitions.

Marks & Spencer to show “see now, buy now” collection at London Fashion Week