What: M&S is expanding on its recently-launched ‘Bra-Fit’ campaign by adding a breast cancer awareness initiative. Working with the long-standing charity, Breast Cancer Now, the retail giant is rolling out signage to more than 1,500 UK fitting rooms in 110 stores with guidance on the signs and symptoms of breast cancer.

Why it is important: As breast cancer is the most common cancer in the UK, accounting for 15% of all cancer cases in females and males combined, the campaign will also appear in M&S’s colleague changing rooms.

Marks & Spencer to offer breast cancer information in fitting rooms