Marks & Spencer takes loyalty programme international
What: M&S has announced the rollout of its Sparks loyalty scheme globally across 26 targeted online markets including the US, Australia and India.
Why it is important: For the UK and Ireland, the Sparks programme will remain digital-first, however, customers are now able to purchase and be rewarded through the scheme via its international flagship websites as well as through the Sparks app.
Customers who sign up will have access to personalized rewards and offers. Those shopping in one of the 94 India-based M&S stores will also have the chance to instantly win a free shopping spree.
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